Nowadays, grabbing and holding onto a customer’s attention has become increasingly harder. Studies indicate that people usually come across around 6000-10000 ads every day but attention spans have dwindled down to 8 seconds only (Microsoft). So how do companies set them apart from competitors and guide consumers to move from simply knowing about…
Still, clinging to old ways? I mean yes !! if you still think there is uniformity to customer engagement. Customers today have become more selective and demanding for specific tailor-made experiences, so you have to go beyond what only offers basic personalization. The new term of the times is HYPER PERSONALIZATION – the…
The importance of consumer behaviour in the world of marketing is significant, so it is important to see things through the lens of consumers. It is rightly said “Take care of consumer needs, and the consumer in return, will take care of your needs” Know The Importance of Consumer Behaviour in 2024 In…
Did you know that 94% of first impressions are design-related, and poor usability can tank your conversion rates by up to 70%? In a world where FOMO (Fear Of Missing Out) drives user behaviour, understanding the intricacies of user paths has never been more critical. How do we do that? User path analysis…
Did you know that nearly half of the companies around 49% use marketing automation technology to increase their marketing efficiency? You might be wondering what can be the key differentiator from competitors to move your business forward. 10 Examples of Marketing Automation The answer lies in your strategies. Here are 10 powerful examples…
Have you ever wondered how some of the world’s biggest brands communicated to you exactly the way you are interested in the brand? One way to do it is behavioral segmentation. The behavioral segment in marketing has gained lots of importance as consumer expectations emphasise personalised experience with the brand they purchase their…
A strong customer buying journey is the key for better conversions and achieving the better ROI. Creating a goal and curating a journey route to achieve it, needs a careful and well-planned effort. This seems pretty achievable to design, however, does not reflect reality in case of D2C market as per global stats.…
Not many businesses consider it however, customer engagement score might be one of the most crucial criteria in determining your business’s success. You either want to know your most engaged or churn-out customer or want to retain your customer or grow your business. CSE metrics allow you to evaluate all the important points…
Without data, understanding your customer is like making a decision based on a hunch, speculation, or universal theory. The world is full of data, acting out based on biases or false assumptions is like choosing to “turn a blind eye” to the situation. Without data, you’re just another person with an opinion.” —…
In 2024, technology has made so much progress. Consumer behavior seems to change parallel with technology. Today’s consumers are thrown with lots of choices when it comes to goods and services. What effect does it have? Everything boils down to how they interact with your brands.What they experience while interacting with your brand. …
We are EnR, a hope for businesses to grow with 2x speed. Our Consultancy and marketing automation services helps you to build a result oriented way to go forward.
We are EnR, a hope for businesses to grow with 2x speed. Our Consultancy and marketing automation services helps you to build a result oriented way to go forward.
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