Personalization plays an important role in reducing the cart abandonment rate. Cart abandonment is a well-known challenge for any e-commerce business. A typical scenario is when a customer adds the product to the cart, moves to the checkout page and then leaves without making the purchase. It is something that happens far too…
Customers will leave you—that’s the sad reality businesses need to understand. But do they really need to go? What are they leaving for? Churn rate can answer these questions and help you understand customer retention and business growth. Read on to understand what churn rate is, why it is important, and how you…
In the highly competitive e-commerce market, growth isn’t just about attracting new customers but it is also about maximizing the potential of existing ones. An important metric that will help businesses achieve this is Average Order Value (AOV). Especially for e-commerce apps, increasing AOV can significantly impact revenue, profitability, and customer retention. With…
Introduction to Lifecycle Marketing Customer goes through different stages in their journey with your brand, from awareness to advocacy. Lifecycle marketing is a customer-centric approach that helps brands understand their customer at each stage of their journey with the brand and then focus on delivering a personalized marketing message. Unlike traditional marketing which…
Push Notification was first introduced by Apple in 2009 as a way for an app to send a timely update to its users. Since then, it has gained immense popularity with a rise in adoption with over 60% of mobile users enabling push notifications on their mobile devices. Fast forward to 2024, it…
Have you ever wondered how some brands can exactly tell where you are and what you really need? That is location-based marketing magic. Just imagine passing by a coffee shop and receiving an irresistible notification for “Buy 1, Get 1 Free” exactly at the moment when you were craving caffeine. Coincidence? Not quite.…
Did you know that 98% of text messages are open and most are read within just three minutes of receipt? We have all experienced where email often goes on read and social media algorithms hide your post, which is why SMS marketing has emerged as a powerhouse for contacting the customer directly. It…
Today, zero-party data has become a hot topic on everyone’s lips Did you know that every minute, countless pieces of your personal data are collected without your explicit consent? Data—a simple four-letter word—represents a complex and ever-changing world that affects us all. We live in a paradoxical time. On one hand, we freely…
Customer engagement metrics are like the heartbeat of your business—they reveal the health of your relationships with your customers. If you don’t keep an eye on your customer, you will miss insights about the customer, which otherwise can help you orchestrate the customer journey, create campaigns, and make data-driven decisions. Did you know…
Were you amazed by the very possibility that over 300 billion emails are flying around the world every day? Now, do you know that by 2025 we are looking at an increase of over 376 billion daily emails? Isn’t that mind-blowing? Still, despite the boom in social media and messaging apps, email holds…
We are EnR, a hope for businesses to grow with 2x speed. Our Consultancy and marketing automation services helps you to build a result oriented way to go forward.
We are EnR, a hope for businesses to grow with 2x speed. Our Consultancy and marketing automation services helps you to build a result oriented way to go forward.
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