How do marketing automation services help with email marketing campaigns

Remember the time before the marketing automation services era, when every business had to spend a big chunk of their budget and resources in finding out their target consumer market, the type of marketing they should do, and what are the results of the marketing efforts?  Well, automation changed that, and the umbrella of automation services includes making email marketing campaigns more profitable too. 

Email marketing is the process of sending automated promotional messages to your subscribers. But you cannot send the same message at the same time to every prospect or existing customer, can you? This is where the marketing automation services step in and help you craft an email marketing campaign that saves time and increases customer retention. 

What is email automation?

• It is the process to send automated promotional messages to your subscribers, customers, and prospects. When done at the right time, like, for example, when the customer abandons the shopping cart or signs up for a service, it can greatly boost the business ROI.

• The automation uses a set of predefined rules or triggers to send emails. The emails are personalized based on the customer behavior. These are usually repetitive tasks which manually will take up a lot of time for the business. Email marketing campaigns encourage the customer to keep coming back or remind them what they are missing. 

• Email automation helps spread the word about your brand, provides valuable content, and at the same time takes the repetitive to-do tasks from your hands. As a business owner, your valuable time should be spent in growing your business and not on programming the email marketing campaign. Marketing automation services can help you with this by employing email marketing automation judiciously. 

• The key to a successful email marketing campaign is timing. Timely, customized messages based on the customer’s behavior are crucial for lead nurturing and ultimately driving sales from new and existing customers. 

How do marketing automation services help in good email campaigns

Email marketing automation needs expertise in specialized platforms to create and send emails automatically. For an email automation to work, the business needs to 

• Choose a preset automation or create one from scratch.

• Set up triggers based on customer behavior analysis

• Customize the workflow

• Edit the email content as per the offers, discounts, new products, etc. and add preheaders

• Figure out the appropriate flow actions for analysis such as A/B testing or delay split.

• Add other integrations such as SMS or push notifications if necessary or so preferred

• Look out for trigger events, such as enquires or abandoning the cart 

• The email app will send a preset message

Keeping up with the changes in the software and modifying your automation software accordingly can be a daunting task and distract you from other important business-related jobs. Top marketing automation platforms can take all these tasks off your hands and help by 

They will design, and modify (as needed) a series of emails and specify the triggers and conditions according to your business. Top marketing automation platforms have their pulse on all things new and hence can regularly create responses to complex scenarios to deliver personalized and timely messages without the need of repetitive manual sending. 

Top marketing automation platforms have a rot of research data in their kitty, and the conclusion is almost always unanimous: All customers love personalization. Marketing automation creates a series of automated emails that resonate with the consumer tastes and are consistently relevant.

The dynamic content changes or adapts itself on the basis of recipient’s responses and preferences as indicated. This greatly improves the marketing efficiency of the entire campaign in the sales funnel. 

Intelligent audience segmentation is another task which top marketing automation campaigns can take off your hands with ease. The audience can be segmented on the basis of purchasing behavior, demographics, regions, previous interactions, and much more and send relevant mails. 

Marketing automation can create seamless workflow with automated actions such as sending welcome emails or subscription reminders, or in the events of purchases, abandoned carts, etc. These events will run on automation, and you and your team can concentrate on other core marketing tasks. 

The benefit of top marketing automation platforms is that they help you get the most of your marketing team. This means less time in manually selecting people to send emails too and more time to focus on customer relationship building, understanding the customer’s journey in their sales funnel, increased conversions, and customer retention. 

Scalability is another important feature of top marketing automation services. Manual email campaigns limit the number of people or customers you can reach. With email automation, scaling becomes easy, and both time and cost saving. 

Top marketing automation tools boost the email marketing campaigns for thinking beyond the campaign itself. They help with optimizing your site, improving the SEO, etc., to create a memorable experience when the customer visits the site. 

The basis of Email marketing campaign to start building customer relationships. Automation campaigns run in the background and save time for your team to do valuable tasks. You can focus on growing your business without losing the personal touch. 

Read Also: What features should you look for in a marketing automation platform

Written By – Amit Bhateja