Did you know that an average person opens or checks his or her WhatsApp about 23-25 times a day?
For any relationship to succeed, the universal key is to communication. The modern customer is also no stranger to this. In this digital and fast progressing age, better, faster, and personalized communication is the ideal way to communicate. Conversational messaging platforms such as Facebook, Instagram, Snapchat, Telegram, and WhatsApp are the preferred ways to interact with businesses.
WhatsApp has about 2.78 billion active users and is one of the most global messaging apps. By transitioning into WhatsApp business, even the small business has been able to leverage the benefits of WhatsApp marketing and WhatsApp advertising. With its features and number of users increasing every day, WhatsApp message marketing as a platform is just what your business needs to tap in for opportunities, interactions, and transactions.
WhatsApp message marketing is not just for transactional uses, it can be transformational for your business. It works as a direct dialogue between you and the customer and is facilitated by the intuitive and power-packed WhatsApp promotion messages.
What is WhatsApp marketing?
WhatsApp marketing is using the business platform of the applications to send advertising, promotional messages, and business-related details directly to the customers should they opt to accept it. By the end of 2024, WhatsApp message marketing is expected to touch the revenue of around 3.6 billion US dollars. Some inclusions of WhatsApp marketing are
- WhatsApp advertising: WhatsApp ads are personalized advertisements with a clear call to action button redirecting users to a WhatsApp chat with the business.
- WhatsApp promotion messages: These convey the new products, launches, offers, and deals given the business to improve their customer base and increase sales. These messages also have CTA buttons.
- WhatsApp click to chat: This is one of the most advanced features of WhatsApp, offering the customer a quiet corner for an exclusive chat with the business. With this feature, any customer can dive straight into the WhatsApp chat room with a simple click. No more holding the phone for a representative, waiting in queues, etc., it is an instant connect at its best.
WhatsApp message marketing can
- Redirect or prompt the customer to a landing page after a failed purchase or abandoned cart.
- Share product catalogues regularly about latest products and services
- Automate the customer support and be available 24/7
- Get proactive feedback
Why your business should include WhatsApp marketing in the funnel?
It is a simple and easy way to get in touch with your customers and win their trust. WhatsApp marketing platform will earn you loyal customers. WhatsApp is a unique platform that reaches more than 180 countries and is available in about 20+ languages. Let’s a take a brief look at why WhatsApp is future-proof marketing and advertising tool for businesses of all shapes and sizes.
Effective and high conversion rates
WhatsApp advertising meets and excels in the basic goal of any marketing campaign; it has 98% open rate and an average response time of just 90 seconds, which is better than any SMS and email marketing efforts. WhatsApp ensures that your customers can respond in real time, and hot leads can turn into paying customers. This is a significant reward for any business willing to adapt WhatsApp message marketing and advertising.Â
Easy to tap into a massive user base
With billions of active users, WhatsApp is the titan in communication. The current user base of 50 million businesses is only growing day by day. WhatsApp is a familiar and very simple to use interface, and this prompts the customer to take action without going through a complicated sales process.Â
Direct, swift, and high engagement rates
Time is of great essence when it comes to turning a lead into a customer. Users are more likely to read and respond to WhatsApp messages immediately than any other platform. It reduces the time between interest and engagement dramatically. The advanced WhatsApp API and the multi user CRM ensure security and immediate assistance.
Personalized and relevant communication
Each and every customer that you ever meet will be looking for personalization and acknowledgement from the business. WhatsApp advertising can capture user data and enable the business to tailor messages according to customer preferences. This is a simple way to increase customer satisfaction. 67% of customers are more likely to make purchases if they get individualized experiences.
Ecommerce
WhatsApp marketing has integrated payment getaways and can be easily integrated with online stores. A business can expect a 20-25% increase in online sales with WhatsApp Ecommerce integration. The enhanced shopping experience creates a convenient environment for the customer and increases sales and revenue.
Use of augmented reality
This revolutionary future of WhatsApp advertising makes promotional messages more refined and advanced. AR creates interaction and immersive marketing experiences for its users. Customers can see how the product looks and judge if it is suitable for their needs, which could increase the conversion rates by 30-35%.
AI and chatbots
These are the two powerful tools offered by WhatsApp advertising. They can handle customer queries, give recommendations, and even process the full orders without increasing operational costs. Another advantage is that the WhatsApp bots can also offer shopping suggestions, gather user data, and score and qualify leads easily and simply.Â
Advanced online security
WhatsApp is safe, and secure with its security features, such as end-to-end encryptions, two factor authentications and strict compliance of privacy policies. It is one of the USPs of WhatsApp marketing and attracts many new consumers.
Conclusion
WhatsApp marketing is here to stay, it is a promising avenue for all businesses. It provides simple customer engagement options with cost-effectiveness and direct global communication.
Read Also: Best WhatsApp Messages Templates, every Brand Should explore
Written By – Amit Bhateja
Amit Bhateja is the co-founder of enrcloud and helping brands and Unicorns from the last 15+ years and overachieve their Engagement and Retention goals. He is passionate about solving customer problems with modern technology, new age solutions, and consultancy approach. Besides Building ENR, He enjoys reading books, spending time with his family and Teammates, traveling, meeting new people, learning new things, and love to close the business deals.
