E-commerce is the modern way of shopping. It’s fast, convenient, efficient, offers a wide range of choices, and is open 24 hours and 7 days a week, making it a preferred choice for many shoppers. Marketing automation has played a key role in transforming the e-commerce industry, and as we approach 2025. it is only poised to reshape and grow bigger with new trends.
Innovation has always been the key to the success of ecommerce, and marketing automation has been the driving force behind this popularity. The invention of automation has helped businesses streamline their operations, deliver personalized experience and scale without too much financial burden. By 2025, we expect this cutting-edge technology to grow further and maximize ROI.
The e-commerce share in retail sales is expected to grow to a total of $6.88 trillion and 21.2% in 2025 and $7.47 trillion and 22.2% in 2026, and more and more brands are expected to invest heavily in ecommerce.
We see 2025 heralding new opportunities for the e-commerce sector and marketing automation being at the helm of it with the market being more comprehensive and customer-orientated. E-commerce will grow more popular and impactful in the future. Let’s look at the 5 trends in marketing automation that will prove to be an aid to the e-commerce marketers so that they can provide the best-in-class experience to their customers.
5 trends in marketing automation
Hyper- Personalization with AI driven insights
In 2025, marketing automation’s personalization is set to become even smarter and more intuitive. The marketer will be able to respond to the customer’s needs even before they realize them. Automation using AI and machine learning will analyze browsing habits, purchase history, and demographic details to create dynamic and highly tailored product recommendations, dynamic email content, and other personalized offers that respond to customer behavior in real time. Content will be exclusively tailored for the consumer depending on their interests, location, and even the weather. Trigger automations activate based on user actions.
Why is it important: Personalization creates a sense of exclusivity, and customers expect the brands to know and understand their preferences.
Impact: Hyper-personalisation takes customer satisfaction a notch up, improves conversion rates, and reduces the churn.
Conversational commerce via Chatbots and Virtual Assistants
The integration of AI in e-commerce is showing a continuous growth trend. Marketing automation has made it easy to incorporate chatbots and virtual assistants to help people through their shopping journey, answer queries, and complete the transactions.
Chatbots and VAs can actively engage with the customers based on where they are on their purchase journey. Automation optimizes the process over time based on consumer feedback and gets better with time.
Why is it important: Marketing Automation in E-commerce supported by chatbots and VAs are a direct line of communication that is open 24*7. This is a convenient way to reduce cart abandonment and improve the user engagement without making the consumer wait on calls.
Impact: The customer is more likely to stay or comeback if his questions are resolved in time. Chatbots speed up customer support by deciphering user intent without human intervention. Chatbot market is expected to surpass $15.5 billion by 2028.
Omnichannel Automation for seamless customer experiences
Omnichannel automaton – Seamless experience across all channels and touchpoints.
In 2025, omnichannel strategies will be more even more critical. Omnichannel marketing means meeting consistently across all channels without loss of information and any miscommunication or gaps. This needs to happen in real time and irrespective of where or how they interact with the brand.
Marketing automation focuses on unifying customer interaction across all channels such as email marketing, SMSs, social media, text messages, WhatsApp messages, websites, and in-app notifications. Use A/B testing and the automation tool’s statistics to make messages that yield the best results.
Why it matters: Omnichannel marketing automation ensures consistent and engaging experience across multiple touchpoints by tracking customer interactions for seamless processes. In the future, marketing automation platforms are slated to become more sophisticated in syncing interactions across all devices and platforms.
Impact: Customers get a smoother and consistent experience across different channels which meets their expectations. This leads to higher satisfaction and loyalty. Ensure that your message stays the same regardless of the channel, but it is optimized to the characteristics of each channel.
Predictive Analysis for Proactive Marketing
Predicting what the audience wants is the core competency that no business can miss out on. Predictive analysis will become more mainstream in marketing automation in 2025. Predictive analysis aids in proactive marketing, i.e., it can estimate when the customer is ready to purchase or repurchase. Automation helps in refining the targeted communications. Predictive analysis is also instrumental in forecasting the results of automation campaigns and optimizing the sales and marketing strategies as well as the budget. Marketing automation plays a role in segmenting customers on the basis of analytics for reliable predictions.
Why it matters: Predictive analysis enables businesses to anticipate customer behavior, which helps identify which products customers are more likely to buy and which segments may churn.
Impact: This increases ROI by focusing the efforts where they are most effective. Another benefit is data to craft targeted campaigns and boost the retention rates.
Influencer and Affiliate Marketing using automation
Influencer and affiliate marketing will see a boost with marketing automation and gain more traction. In 2025, automation platforms will develop many features to streamline these campaigns. Tools will come into play to find the best-fit influencers, develop, and manage collaborations and track the performance of the campaigns automatically. This whole process will involve minimal manual interventions. AI tools will also play a major role in generating relevant copy for product descriptions, ad copy, social media content, and blog posts. GenAI increases the efficiency of post-purchase follow-up and greatly improves customer service.
Why it matters: Influence marketing has doubled since 2019, and more than 51% of companies use the influencer market for their e-commerce brands. 70% of marketers plan to increase their budget for influencer marketing. Organic influencer marketing using automation tools reduces the manual efforts and maximizes campaign effectiveness.
Impact: This practice builds trust and ensures better ROI because of data driven insights.
Conclusion
As e-commerce evolves, marketing automation will continue to be its core. This will better equip businesses to adapt to customer expectations and reduce competitive pressures. By embracing these trends brands can improve the efficiency and progress in a rapidly evolving marketplace.
Read Also: Check out the Top 5 reasons why you need a Mobile-First approach
Written By – Ritika Khanna
Ritika Khanna is a senior product solution expert at EnRcloud and a part of the marketing consultancy and growth team. Helping brands to address their Engagement and Retention problem statement using New Age and AI Powered Marketing Automation Platforms. Apart from this, I am adaptive to any work environment and also a good team player.
